Coronavirus: is a new generation falling in love with personal transport?
The Generation Z (those aged under 23) demographic is one that favours transport ‘pay as you go’ usership over ownership but early indications show that the ‘Zeds’ could be experiencing a COVID-influenced transformation.
Keeping in mind the apparent health risks that public transport presents, Auto Trader reports that 18-24 year-olds, seeking out cars for sale on its digital platform, have more than doubled. Between June and the end of September 2020, Generation Z represented 15% of the site’s audience, compared to 6% during the same period in 2019. This statistic might also explain the rises in used car prices over the summer and autumn months, especially for small petrol and diesel cars in the low-to-medium price brackets.
Interestingly, the driving school, RED, reports an increase in the number of people learning to drive, with its website traffic doubling in the last twelve months. Understandably, some of this may be due to reducing the backlog from 2020’s lockdown but RED highlights that a new wave of learners are keen to minimise their reliance on public transport.
With a new generation of motorists seeking to hit the road, GEM Motoring Assist remains as primed as ever to assist with the responsibilities and safety implications that car ownership entails.