Tumbling car proves a runaway success at Festival of Speed

Posted on July 3rd, 2017 by GEM Motoring Assist

GEM Goodwood tumbling car Neil Worth

Representatives of GEM Motoring Assist and Sussex Safer Roads Partnership have expressed their delight at the popularity of the ‘tumbling car’ seatbelt demonstrator, which formed part of the road safety stand at the Goodwood Festival of Speed.

Nearly 3,500 people of all ages climbed aboard for a ‘spin’ in the car, which had made its first ever journey to the UK from its home in Belgium for the four days of the Festival.

GEM road safety officer Neil Worth commented: “Visitors to our stand were initially curious at the sight a strange spinning car. But this quickly turned to amazement for everyone who went on the short ride and experienced being upside down and spinning, with only a standard three-point seatbelt to keep them safe.

“Of course, we hope this will never be situation they will experience for real, but if they do find themselves in a collision, then they now have first-hand understanding of just how effective a seatbelt can be in helping them to avoid serious injury.

“It was a great opportunity to talk to visitors, some of whom described their own experiences as vehicle occupants involved in collisions. Their positive comments, and their enthusiasm to engage with road safety professionals and police officers on the stand, was very encouraging. I am sure they will all have gone home to tell their friends and family members about what they experienced, and that can only be good for road safety.

“Finally, both SSRP and GEM would like to compliment the crew from the Flemish Knowledge Centre (VSV) in Belgium, who worked so hard to ensure so many visitors had the opportunity to experience a ride in the tumbling car”.


  • A total of 3,481 people of all ages experienced a ride over the four days of the Festival.
  • It is estimated that 98% of UK front seat occupants always wear a seatbelt. In Belgium, the rate is 86%.
  • This is one of the highest compliance rates in the world, but it still means that up to two million people are not belting up on journeys.
  • Many safety camera vans in the UK now enforce seatbelt offences, as well as speeding (and mobile phone offences).
  • The risk of dying in the front seat increases fivefold if passengers in the back refuse to wear a seatbelt. This is because unbelted rear seat occupants pose one of the greatest threats of serious injury to drivers and front seat passengers.

Follow GEM on Twitter @MotoringAssist for the latest industry news.