Answers to some of the big questions about the future of driving

Posted on December 23rd, 2013 by James Luckhurst

Screen Shot 2013-12-23 at 06.44.42To answer the big questions about the future of driving, we turned to some industry decision makers from around the world to tell us what lies on the road ahead.




Will we grind to a halt or can our technology and infrastructure adapt to cope with the increased demand? 

In the future, vehicles and transport infrastructure will cooperate much more. In the United Kingdom, The Cooperative Vehicle Highway System will play a significant role. Cars will communicate with each other and with the infrastructure, and both car and infrastructure will communicate with people through mobile devices such as phones.

Phil Blythe 

Professor of Intelligent Transport Systems, Newcastle University  

In the face of ever-restrictive legislation, how is it possible to design some of the world’s most stylish cars? 

The boundaries, the limitations of design exerted by safety and emissions legislation, are also getting much stricter – particularly on sports cars. High-performance cars demand a larger amount of energy. Design can help by reducing drag and making the car lighter, but the next major step is going to be integrating hybrid technologies and alternative fuels that allow this performance to be generated with less energy.

Lorenzo Ramaciotti 

Design Director, Fiat Group  

What’s around the corner and under the hood for drivers over the next 25 years? 

I definitely believe that in the future we can have cars that look good, are exciting to drive and won’t damage the planet. My personal goal is to provide society with at least one car that is environmentally friendly, in the sense that it actively contributes to the environment. Maybe it will clean the air and help to compensate for the influences of older cars on the road. It may run on completely renewable resources and will still be exciting to drive.

Gerald Killmann 

Head of Powertrain Development at Toyota Europe  

How will F1, the pinnacle of motorsport, adapt to stay in the fast lane?

In the future, the basic Ferrari values of competition and commitment to success will remain unchanged. With limitations on Formula One engine development, our association with Shell, in terms of development of fuels and lubricants, offers a key area where we can unlock additional performance.

Stefano Domenicali 

Team Principal, Ferrari Scuderia  

What will cars run on in the future?  

Within the next 15 years hydrogen-powered fuel cell cars will become visible on the road. Today the automotive industry appreciates the huge difference between fuels and oils. The task now is considerably more humbling — influencing a major share of the future of mobility for the world. At Shell there are several hundred people working on developing new solutions to mobility in the future. That’s a big responsibility for so few. When we work with cutting edge companies like Ferrari, there is a direct transfer from the track to the road.

Dr Wolfgang Warnecke 

Mobility Chief Scientist, Shell  

Cars will change, but the drivers won’t. So how will they continue to enjoy the experience?

One of our main goals for the future is for the driver to remain the boss. I am confident that we can have cars that are great fun to drive and have genuine emotional appeal. In the future, we have to answer the questions concerning the environment and the use of resources. Cars will look different and feature sophisticated new technologies. But they will still be fun to drive.

Stephan Reil 

General Manager, Audi Quattro