GEM Motoring Assist has for the third time in four years hit the top spot in the Auto Express Driver Power Survey for Breakdown Cover, proving that its small and friendly service consistently impresses its customers over those of the major operators including the RAC, AA and Green Flag.
The survey of over 20,000 readers compares responses to criteria including service, friendliness, value-for-money and general presentation, with GEM coming out top in all but one category. Its overall satisfaction rating of 89.97% in the survey is the highest score that GEM has achieved to date and makes it officially the best breakdown firm on the market according to Auto Express.
Graham Hope from Auto Express said, “yet again our readers have delivered a resounding verdict – GEM is setting standards for others to follow.”
David Williams, Chief Executive of GEM Motoring Assist commented, ‘‘we are over the moon to retain our No1 position in this highly regarded independent customer survey. GEM prides itself on giving great customer service and excellent value for money and we are delighted that so many Auto Express readers who are GEM members have chosen to offer their testimony to these attributes.’’
Unlike most other operators, GEM covers the driver as opposed to the vehicle which means GEM members are covered in any vehicle they drive – whether their own, their partners or say a hired vehicle. With joint and family memberships available, plus three different types of cover including its unique Reclaim product favoured by many members, GEM allows customers to tailor their membership to suit both their needs and their pocket.
David Williams concluded. ‘‘We remain at the top of our game and being a relatively small company we have proved yet again that being the biggest does not make you the best! I am immensely proud of our team and we will continue to make our high standard of service our absolute priority.’’