Cutting Corners Could Lead To A Dangerous Winter On The Roads

Posted on October 25th, 2012 by GEM Motoring Assist

As UK motorists continue to cut corners on car maintenance due to the economic pinch, GEM Motoring Assist, road safety organisation and breakdown cover company, is launching its winter driving campaign to increase awareness of the potential dangers on the roads, particularly as temperatures start to drop and conditions worsen across the country.

According to GEM, it is never too early to get your vehicle fully prepared for the wintery weather and the companyis continuing to offer practical advice via its free winter driving leaflet. Packed full of advice and checklists, the leaflet is a useful resource for motorists and aims to help prevent drivers from being a victim of a serious accident or hazardous breakdown situation during the winter period.

Last year, the company also launched a winter driving video, providing easy online access to its winter driving advice. Featuring visual scenes on winter driving, the four-minute video highlights how dramatically driving dynamics change as the conditions worsen. The video demonstrates how much more time and space should be allowed when driving in wintery conditions, as stopping distances increase tenfold and the slightest over-steering or braking can cause complete loss of control.

GEM Chief Executive, David Williams MBE, comments: “Each year, we work hard to provide crucial information and advice to keep drivers safe on the roads. Carrying out the necessary checks ahead of the winter weather, and being properly prepared, could make all the difference between a safe journey and one that could potentially end in disaster.

“We know that tighter budgets and rocketing fuel costs have had a negative impact on motorists’ car maintenance habits, as many see it as a low priority in these tough times, however, this lack of care will undoubtedly make cars less reliable, and driving an unsafe vehicle puts drivers, passengers, and other road users in unnecessary danger.

“Not only is it important for drivers to be ready for winter but they must also be aware of the changes in driving dynamics, which is why we created the online winter driving video. We hope that the combination of the leaflet and video will give motorists all the advice they need for a safe winter on the roads,” David concludes.

GEM’s winter driving checklist:

  1. Check that your vehicle is properly maintained and fully serviced
  2. Ensure tyres have plenty of tread depth, are in good condition, and correctly inflated (don’t forget the spare)
  3. Radiators must contain anti-freeze and also check that the cooling system is free from leaks
  4. Batteries must be in good condition (many garages/ battery suppliers will carry out this check free-of-charge)
  5. Ensure windscreen wipers and washers are working effectively
  6. Washer bottles must be full and contain anti-freezing/ cleaning additive
  7. Clean all lights and check they are all working properly
  8. All windows and mirrors must be clean and clear from snow and ice before driving
  9. Keep fluorescent/ high visibility jackets in the car, in case of a breakdown situation
  10. Store extra clothes or blankets in the vehicle, in case of a breakdown

Download and a print a free copy of the GEM Motoring Assist ‘Winter driving’ leaflet at or call 01342 825676 for a hard copy. View the GEM ‘Winter driving’ video at