GEM bolsters winter driving campaign with eBook
Continuing to develop its winter driving campaign after a week of severe weather across the UK, road safety organisation and breakdown cover company GEM Motoring Assist launches its winter driving eBook to provide yet another useful resource for motorists.
Offering all the advice drivers need to stay safe on the roads this Christmas, the eBook has been designed to collate GEM’s tips, checklists and hints from both its winter driving leaflet and video, in one accessible place. The eBook also includes additional information on travelling abroad, winter driving hazards and debunks certain winter driving myths.
David Williams MBE, CEO of GEM Motoring Assist, comments: “We want to make it as easy as possible for drivers to get hold of crucial winter driving advice and the eBook is another trustworthy resource we now provide. Whether motorists prefer to keep a leaflet in the glove box, watch a winter driving video online, or read an eBook to gather their information, we have created a ‘one stop shop’ to suit every driver, in order to help them cope with the winter weather and avoid any unnecessary hazards.”