GEM: Get into the Christmas Spirit, but leave the car at home this festive season

Posted on December 11th, 2013 by GEM Motoring Assist

Now that the party season is truly upon us, GEM Motoring Assist, the road safety organisation and breakdown cover company is urging drivers to leave their car at home, in order to avoid temptation and potential tragedy this Christmas.

With an estimated 290 people losing their lives to drink-driving related accidents in 2012 (a staggering 25% increase on 2011), it’s time that drivers shift their thinking from concern over getting caught, to the more pressing issue of causing a serious accident, or even death.

For many drivers, the problem lies with the ambiguity around the levels of exactly how much alcohol can be consumed. While there is only one legal alcohol limit, alcohol affects everyone differently with varying results. Furthermore, alcohol percentage levels have increased over the years, from 11-12% to 13-14% per bottle of wine. A small increase maybe; but still potentially enough to take the driver over the limit.

GEM believes that the only way to avoid drink driving related accidents this Christmas is for revelers to avoid driving altogether, whether it’s on the way home from a quick drink in the pub, or driving to work the morning after that big Christmas party. Book a hotel, stay with friends or sort a lift in advance.

David Williams MBE, CEO of GEM Motoring Assist, said, “Drink driving is of course an issue that we need to be aware of all year round, but during the festive season it is more prominent than ever, as drivers get into the Christmas spirit and adopt the ‘just one more’ attitude. It would be interesting to see the statistics so that we can understand just how many convictions are as a result of that one extra drink. I imagine the results would be surprising.”

GEM is currently asking readers of its Good Motoring magazine to share their views when it comes to drink driving. If you have something to say on the subject, email