GEM is once again sponsoring Project EDWARD

Posted on September 14th, 2020 by GEM Motoring Assist

GEM is once again sponsoring Project EDWARD

  • Week-long line-up of activity and virtual events starts Monday 14 September
  • Pioneering webinar for older road users at work hosted by Valerie Singleton OBE


The Project EDWARD road safety initiative takes place across the UK this week (Monday 14 to Friday 18 September), and GEM Motoring Assist is once again proud to be one of two principal sponsors.


The goal of Project EDWARD is to achieve a week where no one loses their life – or is seriously injured – in an avoidable road collision. There will be a specific focus on the specific risks faced by those who drive for work.


Highlights of the week include:


GEM chief executive Neil Worth commented: “Government figures show that in 2018 there were approximately 42,000 road deaths and injuries involving someone who was driving for work at the time. However, it is rarely the driver who is the casualty. 82% of those deaths and injuries were other road users, often vulnerable road users such as pedestrians, cyclists and motorcyclists. 


“The Project EDWARD week of action seeks to show that we are all more vulnerable than we think, but that anyone with the right approach, access to good training, a commitment to regular vehicle checks and appropriate employer support can significantly reduce the likelihood of being hurt on the road.


“We have provided financial support for Project EDWARD since it was launched in 2016, and we are proud to continue this support.


“The Project Edward Road Trip – largely virtual this year to comply with Covid-19 restrictions – will be stopping at multiple locations each day to share exciting content, knowledge, interviews and stories all linked to keeping those who drive for work safe.”

Responsibility for Project EDWARD this year is in the hands of Driving for Better Business, a government-backed programme for raising awareness of the benefits that come from effective management of work-related road risk. The initiative is backed by most of the police forces in England and Wales as well as Police Scotland and the Police Service of Northern Ireland (PSNI) with Highways England, the National Police Chiefs Council (NPCC), the National Roads Policing Operations and Intelligence (NRPOI) and the Association for Road Risk Management also actively participating.


Full details of events, activity, resources, supporters and sponsors can be found on the Project EDWARD website.