GEM makes donation to support Project EDWARD

Posted on March 14th, 2016 by GEM Motoring Assist

Project EDWARD

THE CHARITABLE ARM of road safety and breakdown organisation GEM Motoring Assist has agreed a generous donation to support the European Traffic Police Network (TISPOL) in its forthcoming European Day Without A Road Death. The initiative, codenamed Project EDWARD, is designed to acknowledge the efforts of road safety and law enforcement organisations across Europe as they work towards the European Union’s challenging 2020 casualty reduction targets.

Project EDWARD is scheduled to take place across Europe on Wednesday 21 September 2016.

GEM chief executive David Williams MBE commented: “We are pleased to be supporting the excellent road safety work carried out by police officers. Our contribution will be used specifically to help fund awareness-raising videos for UK audiences and to sponsor a forthcoming launch event for road safety professionals in May.

“It is vital that we re-focus our attention on the efforts needed to have a chance of achieving the European 2020 targets. We believe strongly in the value of setting targets, and we believe that the support from all industry sectors and from individuals can make a massive difference in reducing the number of people killed and seriously injured on our roads.”

“TISPOL have made clear that a zero figure on 21 September is very unlikely. But if we aim for zero and end up far below the European average of 70 fatalities, then Project EDWARD could be seen to have succeeded, and will add further weight to the real value of casualty reduction targets.”

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