GEM sponsors Project EDWARD 2021

Posted on September 10th, 2021 by GEM Motoring Assist


This year’s Project EDWARD road safety initiative takes place across the UK starting next week (Monday 13 to Friday 17 September), and GEM Motoring Assist is once again proud to be a sponsor.


The goal of Project EDWARD, with its theme of ‘Fit for the Road’, is for no one to lose their life in an avoidable road collision. There is a specific focus on the principles of The Safe System, an internationally-accepted approach to road safety management based on the principle that our life and health should not be compromised by our need to travel.


Highlights of the week include:

a webinar on dashcams and their contribution to road safety, sponsored by GEM, produced in association with the Older Drivers Forum and hosted by Valerie Singleton OBE

• The opportunity to win a dash cam every day in the ‘Spin the Tyre’ quiz to be found on the Project EDWARD website

• Three road trips in electric vehicles, with twice-daily broadcasts shown on Twitter and on the Project EDWARD website

• The UK’s first 24-hour National Safe Speeds Day, taking place for 24 hours from 0700 on Wednesday 15 September and supported by police nationwide.


GEM chief executive Neil Worth commented: “Project EDWARD is about all road users, road authorities and emergency services joining forces with the aim of zero road deaths. We love the energetic and innovative approach shown by the EDWARD team which in past years has really helped raise the profile of road safety.

“The goals of Project EDWARD align exactly with our own long-held principles, and we are once again proud to be supporting the week of action.”

Responsibility for Project EDWARD this year is in the hands of RoadSafe – the UK’s leading road safety forum – and Driving for Better Business, a government-backed programme for raising awareness of the benefits that come from effective management of work-related road risk.

The initiative is backed by every police force in England and Wales as well as Police Scotland and the Police Service of Northern Ireland (PSNI) with Highways England, the National Police Chiefs Council (NPCC), the National Fire Chiefs Council, the World Rescue Organisation, The UK Rescue Organisation, the National Roads Policing Operations Intelligence and Investigation (NRPOII) group and the Association for Road Risk Management also actively participating.

Neil Worth concluded: “We encourage everyone to spare an extra thought for road safety during Project EDWARD week. In spite of amazing developments in technology and engineering, there are still around five preventable deaths and 70 life-changing injuries on our roads every day.

“We think that Project EDWARD has a great role to play in helping to reduce these numbers and to ensure that no one should be harmed on a road journey.”

Full details of events, activity, resources, supporters and sponsors can be found on the Project EDWARD website.