GEM supports new ’Think!’ campaign to help new drivers learn the ways of the road
GEM Motoring Assist today gives its support to the latest ‘Think!’ campaign, which encourages new drivers to ‘learn the ways of the road’ with the assistance of a ‘Road Whisperer’.
The ‘Road Whisperer’ will offer tips relating to some of the more challenging situations new drivers face, including roundabouts, motorways, country lanes, and in poor weather. There will also be advice on looking out for vulnerable road users and checking tyres.
GEM road safety officer Neil Worth commented: “There are many reasons why new drivers are at greater risk on road journeys. We know that the combination of over-confidence and inexperience is particularly lethal, with 20 per cent of drivers involved in a collision within six months of passing the test.
“Think of the learning process. Even though the testing system has developed in recent years, it’s still impossible to give a new driver the wisdom and experience that’s vital for staying safe on our roads, just from a few hours at the wheel with an instructor, plus some Highway Code learning.
“We welcome and support the new ‘Think!’ initiative, which presents the facts and the risks in an accessible and non-preachy way. We hope it will play a key role in reducing the unacceptably high number of collisions, injuries and deaths among new drivers.”
The campaign is due to run throughout March across cinemas, video on demand and social media.
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