GEM’s membership magazine celebrates its 80th anniversary
ROAD SAFETY organisation GEM Motoring Assist this month celebrates the 80th anniversary of its membership magazine, Good Motoring.
GEM chief executive David Williams MBE has been perusing the magazine archives – and discovered some truly amazing information about the magazine’s very first contributor. “For a couple of years in those early days the magazine was called The Veteran Motorist, changing its name to Good Motoring in 1939,” he explains.
“The very first feature article of that first edition in 1935 was entitled ‘Wartime adventures of a Veteran Motorist’ by Oliver Locker-Lampson. A little research reveals that Mr Locker-Lampson was a distinguished politician, serving as Member of Parliament first for Ramsey, Cambridgeshire, and then Birmingham Handsworth, between 1910 and 1945.
“He personally funded the establishment of an armoured car section for the Royal Navy Air Service (RNAS) and was later asked to participate in the assassination of Grigori Rasputin, trusted friend to the Russian royal family, in 1916. Later, he gave refuge to Albert Einstein at his home in East Anglia.
“Not a bad pedigree for a Good Motoring contributor!”
Today, Good Motoring continues to be distributed four times a year to the 75,000 members of GEM Motoring Assist. Each edition contains a selection of road safety information, general motoring items, interviews, travel, a high value competition and a comprehensive line-up of new car reviews.
David Williams concludes: “We are very proud of Good Motoring, and our members share our pride and enthusiasm for it. Their enthusiastic interaction and feedback shows that the magazine continues to be a popular benefit of GEM membership.”
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