New small Volvo reveals the latest safety innovations

Posted on October 2nd, 2012 by Rob Marshall

Although Swedish manufacturer, Volvo, has built its repute around safety, other manufacturers have played catch-up over the years, by providing features that have been either innovated by, or introduced on previous Volvos. Three-point seat belts, side-impact safety bars and daylight running lamps are only a few of a very extensive list.

While Volvo has not rested on its safety laurels, its sales volumes in Europe have suffered, since the company departed the compact five-door hatchback market fifteen years ago, when 440-series production ended.

The latest state-of-the-art compact Volvo sees the company return to a vitally important sector. Yet, instead of prioritising the latest safety developments for the larger (and more expensive) models in the range, the new V40 proves the company’s seriousness, with its ambitious pledge that nobody will be killed or seriously-injured in a Volvo by 2020.

Although the video below highlights the main features, the latest development is a pedestrian airbag, which deploys to protect the victim’s head from clashing with the windscreen. City Safety is also fitted as standard-equipment, which either applies the brakes, or assists with sudden avoidance manoeuvres at speeds up to 31kph.

To find out more about the new V40’s safety features and discover how the company has developed, since the launch of its last 5-door hatchback, almost 25 years ago, the latest GEM video is available to view now.