Pledge your support for Project EDWARD and help save lives on our roads

Posted on September 3rd, 2018 by GEM Motoring Assist

 Pledge your support for Project EDWARD and help save lives on our roads

European Day Without A Road Death takes place on 19 September 2018

  • Drivers, riders, pedestrians and all other road users are encouraged to sign the pledge
  • On EDWARD day in 2017, there were no road deaths in the UK
  • Daily tweets supporting #ProjectEDWARD will be released from this Saturday 1 September


ROAD SAFETY professionals across Europe are counting down to this year’s Project EDWARD (European day Without A Road Death) which takes place on Wednesday 19 September. GEM is once again supporting the initiative, and seeks to spread awareness of road safety in the days leading up to EDWARD day.


GEM road safety officer Neil Worth comments: “Project EDWARD gives us all the opportunity to reflect on the way we drive, ride or cross the road. Do we drive too fast? Too close? Are we sometimes compromising safety by driving when we’re tired, distracted, angry or impaired?


“So let’s pause to think about how we could reduce the risks we face and the risks we pose to others. Let’s also share the road safety messages on social media using #ProjectEDWARD, and sign the Project EDWARD pledge.


“If everyone commits to making small changes, then the road safety improvements will be significant and we really can achieve big reductions in the number of people who are killed or seriously injured.”


GEM was the founding supporter of Project EDWARD, with a generous donation towards a social media campaign and the production of supporting video material. The organisation has once again supported the awareness-raising efforts of Project EDWARD in 2018.


On Project EDWARD day in 2017, there were no deaths on the roads of the UK, Ireland, Spain and several other participating countries. #ProjectEDWARD achieved a social media reach of more than 25 million and was trending across Europe on the day itself.


The resources section of the Project EDWARD website contains a calendar, suggested Twitter messages and images which can be accessed free of charge by any organisations and individuals keen to join the social media conversation. There is also banner and poster artwork.


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