Road Safety Week: we can all make a difference

Posted on November 18th, 2019 by James Luckhurst

Road Safety Week: we can all make a difference


GEM Motoring Assist is encouraging every road user to get involved in Road Safety Week (18 – 24 November).    


The theme for Road Safety Week, organised by the road safety charity Brake, is ‘step up for safe streets’, something fully supported by GEM, with opportunities for everyone to reflect on how they use the roads, and what they can do to reduce risk.


GEM road safety officer Neil Worth commented: “In line with the call to action from Brake, we encourage individuals to pledge to use roads safely, minimise vehicle use and shout out for safe system solutions. Schools in turn can help young people step up and learn how to create a safe and healthy future and shout out for change.


“Organisations can step up their policies and procedures to ensure they choose safe systems solutions. Emergency service professionals can step up to highlight their vital role in helping keep us safe. Policy-makers can step up by developing and mandating safe systems solutions.


“We urge everyone to pledge their support for Road Safety Week, and make an effort to reduce risk and improve safety on their journeys.”


GEM has also drawn up five simple tips designed for drivers to adopt immediately.  The result will be safer road journeys for everyone:

  • Observe speed limits. In particular, respect 20mph zones and play your part in making communities safer.
  • Banish distractions. Switch your mobile phone off and lock it in the boot before a journey. If you need to check messages, then pull over and stop somewhere safe.
  • Anticipate problems as early as possible. For example, don’t accelerate up to a junction even if you have priority. Instead, take it easy so you can make allowances for the errors of other road users.
  • Take it easy on bends and country lanes, and always make sure you can stop on your side of the road in the distance you can see to be clear ahead.
  • Don’t treat a road journey as a race or a contest. Focus on arriving safely and in a calm frame of mind.


Neil Worth concluded: “We’re particularly keen to encourage drivers to avoid competition on journeys. If enough of us resist the temptation to be competitive, we’re removing a significant cause of most collisions, and in so doing will be reducing the number of deaths and serious injuries on our roads.”   


Road Safety Week ( is co-ordinated by Brake and supported by a wide cross-section of employers and individuals. As a long-established and energetic road safety campaigning organisation, GEM Motoring Assist is pleased to play its part in raising awareness of road safety issues, not only among its members but across the wider community.