Rolls-Royce unveils new model
Rolls-Royce has revealed its new luxury four-seat convertible, the Dawn, live on the internet. It’s the first time Rolls-Royce has unveiled a new model through the web.
The online launch allowed Rolls-Royce to reach media outlets around the globe simultaneously. It also means the Dawn hasn’t had to compete for attention in the way it would if shown for the first time at a big motor show alongside other significant new cars (although the Dawn will be displayed at the Frankfurt motor show later this month).
The luxury car brand describes the Dawn as “the ultimate open-top four-seater luxury car”. Rolls-Royce claims the Dawn is the quietest soft-top in the world, with a roof that can be stowed or raised in 22 seconds at speeds of up to 50kph (31mph).
The Dawn is powered by a 563bhp V12 engine – the days when Rolls-Royce elusively described power outputs as adequate are gone. Despite an unladen weight of more than 2.5 tonnes the car is claimed to be capable of accelerating from 0-62mph in 4.9 seconds.
From the looks of the video footage streamed around the world the cabin appears to be finished to the high standard you’d expect of Rolls-Royce, but of course one drawback of an online unveiling is that it’s not possible to get up close to a car, to examine the wood, leather and bodywork in person.
Speaking at the car’s launch, Rolls-Royce chief executive office, Torsten Mueller-Oetvoes, said: “We’ve been working on this beauty for years. We’re all very excited and proud to have this car.”
Although the team that worked on the Dawn is international ¬ – Mueller-Oetvoes is German and Rolls-Royce is part of the BMW Group – the launch emphasised the new model’s British character and manufacture. “We are committed to Britain. It’s important to us to be British,” said Mueller-Oetvos. “Rest assured the Dawn will be built here in Goodwood.”
As for the price? Expect the old cliché of ‘if you have to ask you can’t afford it’ to apply…