Show your support for #ProjectEDWARD

Posted on September 3rd, 2019 by GEM Motoring Assist

Show your support for #ProjectEDWARD


  • #ProjectEDWARD, European Day Without A Road Death takes place this year on Thursday 26 September
  • Theme is ‘We are all more vulnerable than we think’
  • Join the social media conversation with different safety themes every day this month


Road safety and breakdown organisation. GEM Motoring Assist is proud to support this year’s #ProjectEDWARD (European Day Without A Road Death), which once again aims for zero casualties on Europe’s roads, whilst pushing for a higher-than-ever social media reach of its simple road safety messages. The initiative sees a concentrated period of awareness-raising activity, both through social media and engagement and enforcement by roads policing officers across the participating countries.


#ProjectEDWARD day is Thursday 26 September, and GEM is once again supporting the initiative. The organisation will seek to spread awareness of road safety in the days leading up to #ProjectEDWARD day.


GEM road safety officer Neil Worth comments: “The theme of this year’s #ProjectEDWARD is ‘We are all more vulnerable than we think’. GEM fully supports the opportunities this gives us to reflect on how we use the roads, how much risk we tolerate and what we could do differently to minimise the chances of hurting ourselves our others.


“Do we drive too fast? Too close? Are we sometimes compromising safety by driving when we’re tired, distracted, angry or impaired?


“Our message to all road users is clear: let’s think about how we could reduce the risks we face and the risks we pose to others. Let’s demonstrate our support by sharing the road safety messages on social media using #ProjectEDWARD.


“By acknowledging that we are all at risk, we are taking important steps to reduce our chances of getting hurt on a road collision. So if we all do it, the opportunity increases to make Every Day Without A Road Death.”


The resources section of the #ProjectEDWARD website contains a schedule, suggested Twitter messages and images which can be accessed free of charge by any organisations and individuals keen to join the social media conversation. There is also artwork for banners, posters and stickers.


Follow GEM on Twitter @MotoringAssist for the latest industry news.